JSW MG Motor India Launches Multiple Industry-First EV Ecosystem Initiatives at DriEV.Bharat

•  eHUB by MG – Industry’s first EV charging platform by an OEM
• Project REVIVE – Repurposing of EV batteries to use them beyond cars
• EVPEDIA – India’s first dedicated EV education and knowledge platform for electric cars
• MG-Jio Innovative Connectivity Platform (MG-Jio ICP) – An Interactive Gaming, Learning and Entertainment technology stack

This first-of-its-kind event reflects the unwavering commitment of the manufacturer to advancing EV technology and the faster adoption of electric vehicles along with building a robust EV infrastructure for a hassle-free ownership experience. The event featured the launch of--eHUB by MG, the Industry’s first and largest charging platform by an OEM; of Project REVIVE, focused on repurposing EV batteries beyond cars; of EVPEDIA, India’s first dedicated educational and knowledge platform for electric car users; the MG-Jio Innovative Connectivity Platform (MG-Jio ICP), which will be standard in all upcoming MG vehicles.

Underscoring the company’s commitment to innovation and sustainability, the industry’s first charging platform, eHUB by MG was introduced at the event. This is intended to simplify the EV charging experience for customers nationwide by providing them with a single platform. The company also introduced Project REVIVE, an initiative in partnership with TERI, Lohum and BatX, aimed at repurposing EV batteries beyond cars to provide a second life as renewable energy storage systems for sustainable community applications. This initiative promotes a circular economy, a system aimed at eliminating waste and the continual use of resources through principles of reuse, repair, and recycling, and supports India's clean energy goals. Reinforcing its commitment to enhancing consumer awareness and addressing their queries, JSW MG Motor India launched EVPEDIA—an industry-first dedicated EV education platform. This initiative provides reliable, accurate, and engaging information on EV technology, benefits, costs, and maintenance. By debunking myths and fostering informed decisions, EVPEDIA builds EV advocacy and promotes broader EV adoption.

eHUB by MG

 eHUB by MG is a one-stop solution for EV charging, simplifying the process of locating, reserving, and paying for charging stations. With access to the almost entire charging network of the country through partnerships with leading providers like Adani Total Energies Limited (ATEL), BPCL, Chargezone, Glida, HPCL, Jio-BP, Shell, Statiq, Zeon, and many others who shall be on-boarded soon, eHUB offers a seamless charging experience. Available in 11 languages and equipped with trip-planning features, the app provides a hassle free EV charging experience.

Project REVIVE

Project REVIVE is a pioneering initiative to repurpose used EV batteries in partnership with TERI and Lohum. The project extracts healthy battery components and builds energy solutions for use in schools and community centres. By extending the lifespan of EV batteries, Project REVIVE reduces waste and provides reliable power to underserved communities. The pilot at a Mukteshwar school demonstrates the practical impact of this innovative approach to environmental sustainability.

EVPEDIA

EVPEDIA is an industry-first initiative that provides relevant information on electric cars. This innovative platform goes beyond just explaining electric vehicle technology—it offers practical tools like the cost of ownership tools and calculators, a repository of government policies, and a collection of publications and research papers. Through interactive displays, educational videos, and live demonstrations, users can explore the benefits of electric vehicles. Additionally, users can interact with our EV expert ‘eVir,' an AI-powered chatbot embedded in the site, for quick and easy answers to all their questions, making the EV adoption journey smoother and more accessible.

MG-Jio Innovative Connectivity Platform (MG-Jio ICP)

MG-Jio ICP is a unique collaboration between MG Motor India and Jio that redefines the in-car experience. This platform introduces industry-first features like the MG Store, transforming the vehicle into a hub for gaming, entertainment, and learning, voice commands in six Indian languages, and, for the first time in the automotive landscape, a Home-to-Car functionality. The superior MG-Jio ICP offers unparalleled convenience and accessibility.