● Royal Enfield presents a formidable line-up of motorcycles for today and forever at the EICMA 2024 Motor Show | From sustainable mobility solutions in Electric Motorcycles, to a stellar line-up of new 650-Twin models inspired from more than 123 years of Pure Motorcycling legacy
● Introduces new EV brand, Flying Flea powered by Royal Enfield, and two new electric motorcycles, the Classic-styled Flying Flea C6 and Scrambler-styled Flying Flea S6
● Rewinds through legends and legacy to bring the new Classic 650 and the new Bear 650 | Both motorcycles launched at EICMA 2024 for Europe
● Showcases several special collaboration custom builds with Shotgun 650 x ICON, ‘Always Something’, and the Guerrilla 450 x El Solitario collab, ‘Prometeo As the curtains went up at the prestigious 2024 EICMA Motor Show in Milan, Italy,, Royal Enfield, global leader in the mid-size motorcycle segment (250 - 750cc) was getting ready to present to the world a host of new motorcycles. Rooted in its philosophy of Pure Motorcycling, Royal Enfield fast forwarded to the future to present what will be a new chapter in the brand’s history with its electric motorcycle brand, Flying Flea, and the C6 and S6 electric motorcycle models, while also rewinding to bring some of its best ‘hits’ from the past with two striking new models on its 650 Twin platform - the Bear 650, and the Classic 650.
FLYING FLEA BY ROYAL ENFIELD
The Flying Flea, introduced in 1943, was a lightweight tactical motorcycle that transformed battlefield
mobility, showcasing the brand's innovative spirit. Inspired by that spirit, and reimagining it for today and
forever forward, Royal Enfield introduced the Flying Flea, its new electric motorcycle brand.
CLASSIC 650 TWIN - Royal Enfield DNA served in a ‘double measure
The new Classic 650 showcases the distinctive spirit of the Classic family, but serves it up in a double
measure. Its stately, streamlined form is propelled by Royal Enfield’s acclaimed 650 Twin engine, resulting in
a ride that is both swift and graceful. While staying true to traits of the Classic family, the Classic 650 offers
riders a powerful new blend of old-school aesthetics and effortless power delivery. Imposing to look at, but
friendly to ride, this is unmistakably a Classic that stays pure to the core.
BEAR 650 - In Gut we trust.
The new Royal Enfield Bear 650, a stylish and versatile scrambler. Designed for riders who trust their
instinct and stand out from the rest, the Bear 650 is more than just a motorcycle - it is a journey, a
statement, and a reminder to follow your gut. With its versatile capabilities, robust engineering, and distinct
scrambler aesthetic, the Bear 650 is poised to redefine the riding experience for ‘scrambler-ers’ across the
globe, inviting them to forge their own path, one ride at a time.
Shotgun 650 x ICON Motosport Drop
A rebellious spirit of custom culture gave birth to the ‘Inspired by custom and built for custom’ Shotgun 650.
Taking the story forward, Royal Enfield commissioned a custom build on the Shotgun in collaboration with
ICON One Thousand of Icon Motosport. And thus was born the ‘Always Something’, a bright, loud and low
motorcycle that exudes power and speed. Inspired by this custom build, ICON and Royal Enfield have
collaborated to build an exclusive, limited edition production drop model, that refines these elements to
best fit the lines of the stock Shotgun 650.
PROMETEO - Royal Enfield Guerrilla 450 x El Solitario
Royal Enfield presentes El Solitario Prometeo with Studio Waldemeyer at EICMA 2024, making a bold
statement on the future of motorcycling. Inspired by the myth of Prometheus, Prometeo is a concept that
symbolizes defiance in a world where freedom and personal autonomy is being sacrificed to algorithmic
control, technological dominance, autonomous vehicles and virtual experiences. Motorcycle enthusiasts,
freedom lovers, and those who still cherish the beautiful chaos of individuality will truly enjoy the Royal
Enfield Prometeo. The custom artwork is a powerful commentary presenting a future of motorcycling in a
world of increasing conformity and oppression of the motorcycling way of life.
